Väike Päike Children’s Club offers early development programs, playgroups, and family events across Estonia.
The previous website was visually and functionally outdated, leading to confusion, navigation difficulties, and high bounce rates.

Mission

The goal was to transform the Väike Päike Children’s Club website into a modern and user-friendly platform that reflects the club’s joyful, caring, and trustworthy nature.
Parents and guardians should be able to quickly find essential information, explore programs, and easily interact with the brand, regardless of their device or technical proficiency.

Key Challenges

• • | Overloaded navigation and poor mobile responsiveness
    | Inconsistent visual language and outdated design
    | Complex content structure – essential information (e.g., locations, schedules, contacts) was difficult to find
    | Lack of clear calls-to-action (e.g., registration, joining, contacting)

Solutions

• | Clear, mobile-friendly user interface with friendly colors, soft shapes, and playful visuals

• | Refined information architecture for improved content hierarchy and navigation

• | Clearly defined user journeys (“Finding a Location”, “Course Registration”, “Contacting Us”)

• | Simplified content layout to improve readability

• | Accessible design – user-friendly across all devices and user groups

Client

VÄIKE PÄIKE TALLINN OÜ – Private Kindergarten and early development programs.
Tallinn, Estonia